ABOUT US

“All art should inspire and evoke emotion. Art should be something you can actually feel.”  

- Chris DeRubeis - 

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The Prarizah brand founded by our creative director Rabia Sandal, who has devoted years in experimenting with the authentic hand embroideries of Lucknow.

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Quintessential, Handcrafted, and Evocative are the terms that could best describe the brand. Our designs carry an old-world charm, that could be

nostalgic to some.  

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Focusing on Bespoke and made to order since its inception, we offer embroideries from Zardozi, Dabka to subtle hues of Chikankari to twisting technique of Muqaish/ Baadla/ Kaamdani. Parizah has it all when it comes to eye-catching details. 

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The collection ranges from exquisite bridals, luxury pret to cotton casuals